Repositioning the brand to create a younger, fresher look that would visually capture its audience.

Having worked on a successful rebrand for UK Nursing Net, we worked closely with Doctors.net.uk to revamp their brand positioning and guidelines. With 95% of the Doctors in the UK signed up to their community portal it was essential the brand reflected the networking and collaboration opportunities that the portal provides.

Repositioning the brand to create a younger, fresher look that would visually capture its audience, the new brand guidelines were incorporated throughout all of Doctors.net.uk stationery and online activity.