"People don't want to know about product specs, they want to understand and then engage with the product and appreciate what the products could do for them or their family and friends, Syndicut knew exactly how to strategically and creatively capture this" Jane Gillard, Fujitsu Siemens Computers.

How we have contributed:

• Supporting the launch of over 25 consumer products over 18 months
• Supporting client on communication planning and tactical marketing objectives
• Delivering truly integrated campaigns and communication tools
• Increased understanding and education of product range within the retail environment
• Defining a clear proposition for each product, communicating the product benefits
• Building awareness and increase customer enquiries by 25% on previous campaigns
• Enhancing the online consumer experience by the development of a information ‘portal’
• Creation of video Ad’s to be used on internet campaigns to promote and inspire product usage

Services deployed

Workshops

Communication Audit

Product positioning

Advertising

Point of Sale

Photography

Email marketing

Film

Print and Internet