Anyone who’s been to Crufts will appreciate it is a difficult place to stand out from the crowd, with throngs of exhibitors vying for attention. It therefore was the perfect opportunity to test our bold new brand design - we created a plethora of branded materials including the stand design, merchandise (leads, lanyards etc), leaflets, donation forms and of course, the all-important ‘Dog Stop’. In particular, Wood Green wanted to promote the plight of the humble Staffie and so we collaborated with them, listened to their story and armed them with a punchy campaign and clear messages to deliver on the day. Unfortunately Mr Brown did not get an invite…. he got over it though. http://www.woodgreen.org.uk/