The aim of the communication was to define the customer need and direct users to the relevant products. It was then to position the products as 'systems' and focus on customer benefits and the end results. A key part of this exercise was to help create consumer understanding of how the ultratone products work, to instil trust and belief in the products.
iServer is a new product plug-in developed for Microsoft Visio that adds more flexible, powerful and intuitive interface to the product. We worked closely on the brand identity, software screen interfaces, website templates, corporate photography, exhibition collateral, leaflets and stationery. This completed Phase 1 and Syndicut will soon start work on phase 2 - developing packaging / product support material.
Orbus software a software innovator, focusing on developing plug-ins to enhance Microsoft Software programmes including Visio and Office. Syndicut worked on developing a brand identity, which included corporate photography and logo usage.
Syndicut have been working with Evotec OAI on the design and management for internal communication tools to engage employees and prospective candidates. A number of communication devices have been conceived including a monthly 25-page newsletter, HR folders and digital Communications within the Intranet and desktop news feeds.
Ultratone have a new product to launch to the Commercial beauty market for usage in Salons and Spa’s. Syndicut have recently designed a brochure to promote the new product. The Brochure will also be translated and used across Europe.
A new product launch from Fujitsu Siemens computers into the TV market. A promotional product site, with online competition to attract visitors and learn about potential customers. The campaign also included an Interactive presentation and viral marketing campaign to increase visitors and knowledge.
The creation of interactive training programmes to train call centre staff to explain to customers the benefits and functionality of the complex phone handset range. The project included the creation of the digital presentation, voiceover and sound editing and online integration.
Syndicut have now completed the launch of five Sportsworld group websites, these are supported by a Content management system allowing Sportsworld to keep all events and news with up to the minutes data. The site uses a series of templates and simple admin area allowing internal staff to create new event campaigns at will.
Allen Associates want to relieve the stress of recruitment for their clients, so we’ve produced a direct mail piece that is the answer to office stress. Syndicut have created a simple concept where a branded stress ball in the shape of a pill is mailed out in a pill like packet. Our client has had a great response from the campaign and will be looking to follow this up with another in six months so watch out for pills in your letterbox!
Syndicut worked on the development of an identity for the Oxford Business Forum run by SAID Business School. The project included the creation of a brand identity that sits alongside the school's brand and marketing collateral including brochures, leaflets, stationery and a style guide for the Internet design templates.
Digital Point of Sale development for deployment across Europe. Consistency and clarity of marketing messages and visual is paramount to creating a strong brand image and presence. One of the biggest areas to maintain this is within the retail environment. Syndicut have developed a digital point of sale system that allows users in nine different countries to create show reels that will run on the computers in-store. Syndicut have also created the concepts behind the animations and photography.
Post Office on screen communication Marketplace commissioned Syndicut to develop Post Office internal onscreen communication device. The screensaver plays on the idea of the northern lights that are found in the sky, interjected with corporate messages and a desktop message service so colleagues can leave messages.
With the launch of the new Fujitsu Siemens Computers PocketLOOX imminent we worked on the development of support marketing material, including retail POS, Brochure and Interactive POS to run on the PocketLOOX. We have various other exciting promotional activities planned.
From the online consultancy phase a clear communication plan was created to manage the development and launch of the various website service offerings from Sportsworld. Syndicut have completed Phase 1 in the development of content managed websites.
SCALEO Media Centre is a new concept in home entertainment and Syndicut have been working with the Consumer Marketing team to develop marketing material for usage across Europe. This includes Ad Templates, Brochures and Digital POS. The aim of the campaign was to explain the core functionality of the New Microsoft operating system and how the SCALEO Media Centre provides maximum availability and efficiency to manage and run your home entertainment. 'One remote controls everything'.
Lexus wanted to give their potential customers a better idea of what to expect for the showroom experience, so the usage of 360° degree photography online was an obvious choice. Syndicut worked on the design and development of the 360° show tour.
Syndicut have been asked to re-design and build a new website for Topper Sailboats. The aim is to increase understanding of the boat range and guide users to the correct model for their sailing abilities, age and desires. Results can be seen soon.
We’ve been working hard to complete a new brochure and direct mail cards for Allen Associates. Part of the brand positioning was to establish the recruitment divisions within all marketing collateral, and we’ve done just that!
Design and implementation of their UK website. Evotec Technologies is a partner company of Evotec, and Syndicut have recently created a website that showcases their diverse service and product range. The site is fully editable through a bespoke content management system created by Syndicut.
After a successful re brand completed by MarketPlace Design, Syndicut worked on developing stationery templates in relation to the brand guidelines. Over thirty templates were produced for word and PowerPoint to ensure brand consistency across all communication.
Brand creations and marketing collateral creation for a new company developing online learning and teaching for GCSE level teaching. Syndicut have worked in the brand creation for five different divisions and the design and implementation of a website and the creation of a brochure and stationery.
HobbyCraft wanted to communicate the scale and diversity of its stores online; we shot in-store photography to create a 360° virtual store tour. Syndicut also worked with HobbyCraft's advertising agency (The Walker Agency) in developing the online proposition further.
Syndicut produced an interactive Christmas card for Fujitsu Siemens Computers to be sent out to all SME and large enterprise clients. The brief - a clear and simple message of 'Merry Christmas' communicated in a dynamic way.
eLearning site to educate potential customers of the benefits of different peripherals available for their computers. Syndicut have been working on the development of an e learning portal where customers and potential customers will be able to find out how to use their computer for many different exciting tasks and also keep abreast of the latest technologies.
Evotec OAI wanted to have more control over internal and external communication via email. Syndicut have been working on the creation of email campaigns to support HR, Investor Relations, News and Press Releases and Sales. The aim is to increase interaction and consistency of digital correspondence. Also a core part of the project has been to enable tracking and management of the email database.
We’ve recently completed two email campaigns for Allen associates to keep their candidates and clients up to date with developments at Allen Associates and the recruitment industry in general. Syndicut are looking to develop further email campaigns due to the effective response rate of these email campaigns.
Syndicut has produced an email campaign for the promotion of the i-server plug-in technology for Microsoft Visio to large enterprise companies.
Syndicut have completed an audit of the Sportsworld Group online communications. MarketPlace Consultancy conducted this project alongside a brand review.
We recently completed the creation of reception graphic panels for Evotec OAI head office in the UK. The graphic panels express the transparency of how Evotec OAI work and communicate with their clients.
A six-week campaign of recruitment ads will be running in the Oxford Times (Oct 04). The aim is to increase the candidate database and provide ongoing awareness within the Oxfordshire area.
Evotec are a leading European drug discovery and development company, Syndicut have been working with the marketing team right across the marketing mix of communications. This has included supporting UK and German teams. Other exercises have also included Advertising campaigns to promote the new corporate direction and offering, Exhibition materials, stands and email campaigns to potential investors and sales prospects.
A print insert to promote the infinit monthly newsletter. The aim was to educate small and medium sized SME's and larger enterprises on the latest technology advances and how Fujitsu Siemens Computers could support this.
Design and implementation of corporate website and the development of client extranets to facilitate and manage client accounts. Syndicut have been working with ON communication on some of their client projects too; these have included show reel intro sequences, internal communication audits, presentations, DVD and CD Rom and mini websites.
Ticto is a new generation Content Management Tool. We developed the brand language and marketing collateral to be implemented across online and offline media channels. These channels include product brochures for direct mail, website templates, stationery etc. Definitely an exciting new product that we will be suggesting for many of our clients.
Syndicut completed an in store promotional materials for the AMILO notebook and SCALEO desktop computers. The display materials were used across European retail outlets.
Campaign site for VNU publications promotion, Fujitsu Siemens have signed up to a European magazine deal and Syndicut have been asked to create the mini site that will support the campaign. This will allow users to browse products and search for resellers across Europe.
Part of Fujitsu Siemens SME and Enterprise initiative is to educate potential client on the benefits of Consolidation and how Primergy RXTX and Flexframe can benefit IT infrastructures. Syndicut have created campaign sites to support these initiatives.
The Fujitsu Siemens Computers consumer product range has evolved, creating many additional products that have been added to the range. Syndicut worked on developing a clear definition between the products as well as producing all photography for the four brochures explaining the diverse product range.
Syndicut continue to work with Fujitsu Siemens developing the online consumer experience. Recently completing the UK and German portals to give consumers a better understanding of the technologies available to them. The Portals will go live in January so watch this space.
In such a fragmented and saturated market as computers, distinction of product usages and lifestyle aspiration is everything. Syndicut have been working with Fujitsu Siemens to develop consumer propositions that communicate the core usage of the products, looking at why people buy and what computer functions are vital. Syndicut have developed advertisements, brochures, videos, POS and digital presentations to communicate the core functions of photos, video, games, home office and music.
Re-brand and ongoing marketing communications support for a Recruitment consultancy. The aim of the campaign and redesign was to establish Allen Associates in the Oxfordshire recruitment market with some clear messages, and to define the different division of the business to give a structured view of the business. Positioning the brand and offering in the ‘high end’ of recruitment.
Design of corporate identity and website for start up pharmaceutical company researching cures for cancer. A simple identity developed from an initial concept from one of the founders. The website will support exhibitions and shows, with the remit to gain further funding for the cancer research projects.
It's hard to miss the immense push the new Centrino processor is getting from Intel, and Fujitsu Siemens has been no exception either.... We've been supporting Fujitsu Siemens with marketing materials for the launch of the AMILO Centrino Notebook. This included AD Templates, Brochures and Digital POS for a pan European Campaign.
The Park Club understand the importance of good design and marketing planning and how it can add to their business growth, so we set about to develop the brand and related marketing materials to explore the areas of fitness and to bring the brand within a more exclusive remit and audience. Syndicut have been working on the development of the brand to communicate a more focused health and fitness venue, and various membership campaigns, which has helped to increase membership interest by 7%.
With the success of the new product Ultratone have asked Syndicut to develop a mini site to support the sales and promotion of the product and to explain the product benefits in an interactive way.