Trailerent.
Intermodal Resource PLC is an investment company within the Transport industry and they have launched a new company dealing with the contract hire and maintenance of Industrial transport trailers. Along with creating the corporate identity, Syndicut have created a research campaign to understand what potential customers want from the trailer rental industry. The campaign consisted of a direct mail competition, online questionnaire and supporting this cold calling telemarketing.
How we have contributed:
- Creation of a corporate identity that positions Trailerent as a premier company within the trailer rental market
- Design and development of a research campaign, using direct mail and 'cold calling' to understand the market sector further, the campaign achieved a 5% follow up rate.
- Design and creation of a corporate website and print communications
Services deployed
Corporate identity
Direct mail
Print communication
Desktop research and questionnaires