All educational institutions are having to diversify their brand image to maintain the engagement of their broad target audience and Abingdon and Witney College is no exception to this. We worked with Abingdon & Witney College to Audit, develop and implement a brand image that will be stand the test of time. We also needed to create a brand that had the flexibility to work across a diverse mix of channels. Our brand guidelines enabled us to lead other agencies in their implementation programme.
Brand auditing
Brand positioning
Brand development
Brand guidelines
Signage
Prospectus
Print communications
Digital media
www.abingdon-witney.ac.uk/