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​Made in Southampton & Portsmouth

The strategy

The University felt that they needed to increase their innovative video content and were looking for an agency that would approach the project from a completely new angle. An agency that could draw on experience with emotive campaigns and thought-provoking video projects that push boundaries and reach new limits.

As a founding member of the Russell Group, the university has a reputation for innovation and game-changing research and initiatives. This needed to be a focal point of the video. As well as dealing with the emotions and lifestyle that university offers.

Aimed at Generation Z, the video needed to appeal to an audience known for having short attentions spans, high expectations and who weren’t always looking to attend a university. The video needed to be highly creative and original to stand out against other university advertising and live up to their ambitious targets.

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