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Channel 4

A multiplatform campaign for 'The Great British Property Scandal'

A compelling brand identity and visual language to support Channel 4's TV campaign to fill Britain's empty homes.

Scope

  • App Development
  • Brand
  • Campaign
  • Digital Experience
  • Digital Marketing
  • Social Media

Sector

  • TV & Film Production

One of Channel4’s most high profile projects of the year.

The Great British Property Scandal raised awareness of the two million families in need of place to call home and the one million empty properties in Britain.

Presented by George Clarke and featuring household names including Jon Snow, Kevin McCloud and Phil Spencer, the show was a hard hitting, fact based series that put the housing crisis under the spotlight.

Over 118,000
Petition signatures

A multiplatform campaign looking at Britain’s housing crisis through the prism of Empty Homes. The campaign combined primetime TV features, a website, social media and, most importantly, a mobile app: Empty Home Spotter [EHS].

As well as creating a compelling brand identity and visual language to reflect the nature and content of the show, we worked closely with The Project Factory, My Society and Tiger Aspect to design and build an online campaign incorporating a website, mobile app and social media. After the success of the first night's show, achieving over 16,000 signatures, it went from strength to strength - visitors reported empty homes online and via their iPhone whilst a letter that was sent to the Prime Minister, Housing Minister & Communities Minister saw more than 118,000 sign-ups.

The buzz created by and around the show resulted in £17m in Low Cost Loan Funds being introduced in England, Scotland and Wales and thousands of homes being brought back into use.

Raising £17 million in Low Cost Loan Funds

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