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Fresh Direct

Showcasing a family-run brand identity

A family run, successful food supplier required a new website to reflect their dynamic, fun, yet established and trusted brand.

Scope

  • Design
  • Digital Experience
  • Illustration

Sector

  • FMCG

They wanted to stay true to their roots and this needed to be reflected in the design. Fresh Direct only source and supply produce of a high quality and pride themselves on doing so, so we delivered the same to them with regards to the website design and build.

We wanted to keep the brand identity at the forefront of the design process and focus on the family, grounded side of the business. We worked with illustration styles for the produce pages especially and lots of bright colours and fun, handwritten styles of font.

The site was built in Kentico and included some engaging effects and a blog section where the client now adds recipe ideas and other useful information for users, encouraging return visits.

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