Creative marketing for the School of Dreams
Digital and print assets to support Honda's educational programme.
We've worked on a variety of digital and print projects for Honda over a number of years, from engaging car launch press packs to dedicated car launch microsites. This time, we were approached to help develop the brand, visual language, website and supporting materials for the School of Dreams.
The aim of the programme was to engage with 200 schools and achieve the support of local Honda dealerships. The programme continues to grow from strength to strength running at full capacity.
Incorporating Key Stage 3 initiatives from the National Curriculum, The School of Dreams is a robust educational package, incorporating lesson plans & supporting materials including: course handbook, classroom handouts, video’s and certificates. Honda required a strong brand presence as well as a comprehensive communications framework to facilitate their dream of being a 'Company Society Wants To Exist'.