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Motor Insurers Bureau

Drive Insured Campaign

Summer campaign video to raise awareness of the consequences of uninsured driving.

Scope

  • Campaign
  • Digital Marketing
  • Video Production

Sector

  • Automotive
  • Professional Services

MIB wanted to produce a film to support their Drive Insured campaign. Featuring British actor Ameet Chana, the film focused on the legal consequences of driving without insurance – particularly vehicle seizure and potential criminal records.

Its key requirement was to keep the message delivery friendly and informal while still encouraging viewers to visit askMID.com where they could search the Motor Insurance Database.

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