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Channel 4

Supporting the IMAX release for 'Superpower Dogs'

Encouraging users to get involved and raise awareness to aid dogs all over the world.

Scope

  • Campaign
  • Digital Experience
  • Digital Marketing

Sector

  • TV & Film Production

Together with The Project Factory, we created the new Superpower Dogs website to accompany the release of the film.

From the Canadian Rockies to the Italian Riviera, from Kenya to California, join these extraordinary canines and their human partners as they brave earthquakes and avalanches, bring animal poachers to justice, protect us from danger and lift our spirits. Experience on IMAX and giant screens how dogs see, hear and smell the world and discover how we are harnessing their superpowers.

The main features of the site is to encourage users to sign up to the newsletter and get actively involved with bringing attention and awareness to aid dogs all over the world.

There is an active Instagram feed as well as links to the other social networking sites to enourage the user to interact across multiple platforms.

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