HERO ERA HubSpot membership website development

Key Project Features and Functionality

The HERO ERA website integrates several critical functionalities to support its operations:

1. Seamless Booking System
   The rally booking system is a core feature designed to make event registration efficient and intuitive. This was accomplished through a custom integration with HubSpot Enterprise, providing HERO ERA members with an easy way to register for events while allowing the team to manage and track registrations seamlessly. The booking system is embedded directly within the Umbraco CMS, creating a cohesive experience for users, from rally details to payment and confirmation.
   
   

2. Membership Management and Recurring Payments
   Moving from the Wild Apricot membership platform, HERO ERA’s new site required a sophisticated solution to handle multiple membership tiers, recurring payment processing, and member engagement. The transition to a customized HubSpot platform allowed Syndicut to introduce membership payment functionalities and support recurring payments, improving member retention and simplifying renewals. Members can now easily upgrade or manage their membership tier through their user profiles.
   
   

3. E-commerce Platform with Shopify Integration
   A dedicated e-commerce platform was built using Shopify to allow HERO ERA customers to purchase rally-related items, memberships, and other merchandise. This integration offers a seamless, secure purchasing experience and a user-friendly storefront that reflects the HERO ERA brand. Notably, the e-commerce functionality extends to selling products and tools essential for participating in rallies, such as branded apparel, equipment, and route maps.
   
   

4. Single Sign-On (SSO) with Mini Orange
   To ensure a unified experience across all HERO ERA digital properties, Syndicut implemented single sign-on (SSO) functionality using Mini Orange. This feature simplifies the login process for users, enabling them to access all HERO ERA platforms with a single login. By centralizing login credentials, SSO not only enhances security but also significantly reduces the complexity for users managing multiple site interactions.
   
   

5. Enhanced User Profile and Personalisation
   Syndicut prioritised personalisation by enabling users to edit personal information, rally registrations, and membership details through a dedicated user profile section. This personalisation enhances engagement by giving users control over their information, membership status, and rally selections. Custom HubSpot objects also contribute to this personalised experience by allowing HERO ERA to tailor communication and updates to the individual preferences of members.

Integration and Technical Implementation

This project required meticulous integration across several major platforms, with each component carefully selected to contribute to HERO ERA's long-term goals:

• Move from Wild Apricot to HubSpot for Membership Management:
  Transitioning from Wild Apricot to HubSpot represented a significant upgrade, offering HERO ERA enhanced data management, streamlined payments, and tailored member interactions. Custom objects in HubSpot allowed for precise data organisation, enabling HERO ERA to manage member tiers, billing cycles, and custom notifications.
  
  

• E-commerce with Shopify:
  The Shopify integration ensures a robust e-commerce experience. Products available for purchase on the HERO ERA website, whether for personal use or rally essentials, align with brand standards and are easily manageable by the HERO ERA team. Shopify's reliable payment processing and inventory management tools streamline operations, allowing the HERO ERA staff to focus on engagement rather than logistical challenges.
  
  

• Single Sign-On with Mini Orange:
  Mini Orange’s SSO integration greatly simplifies the user experience by allowing members to use a single set of credentials across HERO ERA's website and event pages. This approach improves data security and contributes to a unified brand experience, strengthening member loyalty and ease of access.
  
  

• Recurring Payments for Memberships:
  The recurring payment setup is critical to sustaining HERO ERA’s membership structure. Integrated directly into the membership system within HubSpot, this feature automates membership renewals, thereby reducing churn rates and making it easier for members to maintain their engagement with the HERO ERA community.
  
  

Results and Benefits

The new HERO ERA website delivers a sophisticated, engaging, and efficient online experience, reflecting the premium quality associated with the HERO ERA brand. Key benefits include:

• Improved User Experience:
  With the ability to view, register, and manage rally information in one place, users find it easier to engage with HERO ERA. The SSO and profile management functionality make navigating and interacting with the site smooth and intuitive.
  
  

• Increased Operational Efficiency:
  HERO ERA staff now have a streamlined way to handle event registrations, member interactions, and e-commerce transactions. The integration with HubSpot and Shopify has reduced manual processes, allowing the team to focus on creating more value for members.

• Enhanced Member Engagement and Retention:
  The site’s recurring payments functionality and user-friendly profile management options encourage longer-term memberships and deeper engagement. Members are also more likely to upgrade or renew their memberships due to the simplified management and personalisation features.

Conclusion

Syndicut’s work on the HERO ERA website has created a sophisticated, fully integrated digital platform that meets the demands of a modern, dynamic user base. Through careful planning and innovative integrations with HubSpot, Shopify, and Mini Orange, the new HERO ERA site provides an exceptional user experience, streamlined operations, and an effective membership system. By balancing functionality with elegant design, the website reinforces HERO ERA's brand image and supports its vision to be a leading platform for historic rally enthusiasts worldwide.