A new brand identity
A rebrand to reflect their reputation as a high quality learning establishment
Ambitious to improve perceptions of the college and keen to leverage a redevelopment project, Abingdon & Witney College approached us to create a new brand identity that reflected their vision of being known as an establishment of highest quality learning.
Working with the Principle and Marketing Department we created a brand identity and visual language that was bold, elegant and clean.
Constructed around the use of geometric shapes and leaning towards simplicity it was important that our designs were suitable for both local and international students as the college extended its reach into Europe.