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Allen Associates

A bolder brand & website

Modernising the brand, website & marketing materials of a leading independent recruitment agency.

Allen Associates are a leading, independent recruitment agency in Oxfordshire and London.

Being a well-established business in Oxford for over 20 years, Allen Associates have always set the standard, with competitors using them as the benchmark to aspire to. The aim of their new brand was to step up the game once again, pushing them even further forward in their industry, with a bolder, brighter message.

We continuously work with Allen Associates to create bespoke marketing materials such as branded taxis, brochures and direct mail.

We updated their website to reflect their new brand and incorporated new features including an internal jobs board. The new site acts as a catalyst for their business goals and future plans.

Their previous site used an external jobs board to post jobs to the site. Allen Associates wanted to remove this completely and host the jobs within their own CMS.

The biggest challenge we faced was the timescale in which the project had to be completed. The site had to be launched within two months of kick-off. This included all key technical features such as building a bespoke jobs board. The site also needed to be highly flexible in terms of content and needed to be easily edited and added to as their business grows quickly and is constantly adapting.

Aware of the tight deadline before the front-end development could begin, we prebuilt the web components and any templates needed whilst the design phase was underway. This meant that, by the time the front end and back end needed to come together, the majority of the CMS was already built and populated with content. 

Organic website traffic
20% increase year-on-year

We have worked with Allen Associates to agree on some specific “what would success look like” statements as well as additional specific KPIs which reflect the business goals.

Syndicut did a great job building our site within a short timeframe and to a quality that exceeded our expectations. We could not be more thrilled with our new website and the new CMS means we can take control of our web pages and build them up around what content we have.”

- Kate Allen - Managing Director, Allen Associates

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