Rebranding a successful educational charity
FFT provide pupil data analyses to all schools and LAs in the country and set aspirational targets for pupils.
FFT is a registered charity working to help improve children’s education in the UK. They asked us to create a new brand which better represented the company and its values. A young, fresh and vibrant visual language was applied which would appeal to their wide audience of local authority members, teachers, parents and pupils.
The concept for the identity centres around data and improvement which is reflected in the rising dots on the letterforms. The slogan 'joining the dots' essentially reflects what FFT do and so a 'dot to dot' motif is present throughout the identity and brand.
We provided FFT with a new website, illustration style, brand guidelines, stationery, and promotional materials.