Building a sustainable future
An innovative platform to inspire and spotlight climate solutions
RE:TV showcases inspiring innovations and ideas that are emerging in response to the climate crisis and point the way towards a sustainable future.
The project was announced at the World Economic Forum in January 2020 by His Majesty King Charles III (then HRH The Prince of Wales) as part of his Sustainable Markets Initiative. Since then, RE:TV has worked with local crews all over the world to create more than 70 films exploring a range of themes including direct air carbon capture, biodegradable plastic and community farming projects.
RE:TV wanted their website to become the primary place for high-level businesses to start their journey to a sustainable future and this was where Syndicut came in. The website needed to house RE:TV’s videos and articles and, as the content covered a range of different sectors and topics, it also needed to be built on a strong taxonomy to ensure users could get to relevant content quickly.
We worked with the organisation to create a website that showcases their work to a standard that will appeal to the large organisations and people of influence that are the intended audience. With the catalogue of videos available, we chose to design the site in a way that felt familiar to a modern audience, one that was so used to today’s streaming services. The video content and photography, therefore, formed the focus of the site as that is where the stories really came to life.
The team at Syndicut always deliver innovative, fresh design, coupled with smart technology solutions, and they are a pleasure to work with which is why we keep comingback for more.
On RE:TV’s request, we built the site so that feature landing pages displayed curated content, allowing the client complete control over what content they wanted to categorise under topics, even when covering a range of sectors and areas. Users coming to the site can then browse through content that the team have curated, discover the latest projects, and filter by tags if they want to delve further into a topic. This functionality ensured that the website met its purpose as a platform to provide people with the knowledge and inspiration they need to adopt more sustainable policies.
The site was built using a headless CMS, Prismic, to allow RE:TV the ability to curate and approve media-rich content easily. Azure cloud-hosting was used to not only ensure the website could handle demands in traffic, but also allowed for automated deployments for new site features.