---
title: Website content and social campaign | Sky TV's The Face | Syndicut
image: https://www.syndicut.com/hubfs/raw_assets/public/syndicut-boilerplate/images/social-share.jpg
description: Working with Sky to create a website and social campaign for The Face, a new modelling show featuring Naomi Campbell, Erin O'Conner and Caroline Winberg.
---

[Skip to content](https://www.syndicut.com/work/sky-the-face-content-driven-site-social-campaign#main-content)

Sky TV

# A dynamic, content driven website and social campaign for 'The Face'

Using Twitter to engage fans and promote the Sky reality show.

![](https://www.syndicut.com/hs-fs/hubfs/16957851.jpg?width=50)

## Scope

Campaign

Design

Digital Marketing

Social Media

Web Development

## Sector

TV & Film Production

### We worked with Sky to create a website and social campaign for The Face, a new modelling show featuring supermodels Naomi Campbell, Erin O'Conner and Caroline Winberg.

We wanted to give users an experience that had an interactive element and developed three Twitter-linked supermodel billboards which would allow fans to support their favourite team by submitting a photograph of themselves with a team hashtag, either #teamerin, #teamnaomi or #teamcaroline. Twitter streaming was then used to record the number of tweets sent by each contestant, with the most prolific Tweeter winning the competition.

The winner of the competition won the opportunity to have their picture on an offline billboard at Westfield Shopping Centre.

The 'Model Billboard' social campaign

Generated over 20,000 tweets

[## Looking to start a new project like this?

Talk to our team 

](https://www.syndicut.com/contact)

[## Driving 1.1m trailer views for 'The Edge Film' with social media

Noah Media Group View Project 

![Phone_Mock_Ups](https://www.syndicut.com/hs-fs/hubfs/Noah%20Media%20Group/Phone_Mock_Ups.jpg?width=50) ](https://www.syndicut.com/work/noah-media-1-1m-trailer-views-for-the-edge-film)