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Wood Green Animal Charity

An approachable, distinctive & friendly new brand

Modernising one of the UK's leading animal welfare organisations.




Not For Profit


From humble beginnings in 1924 Wood Green, The Animal Charity has grown to become one of the leading animal welfare organisations in the UK.

When Wood Green approached us they were looking for an agency to redesign their brand, they wanted to bring the brand up-to-date and make it more approachable, distinctive and friendly. Working with school children is a core activity for Wood Green and their new brand needed to be suitable for all age ranges from Key Stage 1 right up to older legacy donors.


Working for 157 stakeholders over a 6 month period, we performed a brand audit, facilitated focus groups and round table discussions before moving to the development stage.

As with many of our clients, the scope of the project grew, extending to include on-site signage, custom Twitter and Facebook designs, vehicle livery, photo shoots and even their own custom font design.