Maximising user experience
A site to showcase players, events and courses and reflect the brands' prestigious reputation.
A website where players, events and courses were showcased in an interesting and intuitive way to maximise user experience and allow for regular site updates by IMG.
The site needed to reflect the brands' prestigious reputation, display rich, updated content, and a stylish look and feel. IMG also needed help with optimizing their site for search engines to increase awareness and help establish the brand.
We built each of the sections of the site using isotope technology so that easy filtering could be applied so users could find information quickly and easily. Since going live with the new website hits has increased consistently and the brand has become more digitally accessible.