The Spirit of '45 film is produced by Sixteen Films and Fly Film and distributed by Dogwoof. The Project Factory and Syndicut Communications won a tender from Film 4.0 and the BFI to produce The Spirit of '45 website and social campaign.
The Spirit of '45 is in cinemas from 15th March, so far the digital and social media campaign has helped sell out in 11 cinemas, built up a following of over 1500 Facebook fans, over 4000 My '45 entries and generated a huge media response and conversation around this iconic film, all before its launch.
The Spirit of '45 focuses on the pivotal era post WWII in British History. Great changes in the post war social and political landscape redefined the way Britain was run.
Acclaimed British director Ken Loach aims to “illuminate and celebrate” a period of “unprecedented community spirit” in the UK, the impact of which has endured for many years and is still deeply resonant today, according to the filmmaker.
The digital project includes a multiphased website at www.spiritof45.com where MY 45 generates an illustrative personal 'report card' of what your life might have looked like, pre-1945, using direct data comparisons. There is also a Timeline with a visual representation of events from 1930 to the present day. Presented as five key themes, the timelines incorporate imagery, data, key events and interview footage to provide a rich and immersive illustration of this historical period of change. You can also view 60+ additional interviews from the film's contributors and watch an interview with director Ken Loach.