A multiplatform campaign looking at Britain’s housing crisis through the prism of Empty Homes. The campaign combined primetime features TV (3 episodes); web (www.channel4.com/propertyscandal); social media (Facebook and Twitter @propertyscandal); and, most importantly, mobile app (Empty Home Spotter [EHS]).
One million homes in Britain are empty, 350,000 of them for over six months, and yet 2 million families need a home. Architect and TV presenter George Clarke highlighted this scandalous waste in his TV series and led an assault on policy-makers to force Empty Homes up the political agenda. Helping him was an army of viewers – 120,000 signed George’s online petition, 100,000 of them in the first week alone.
The Great British Property Scandal Project has recently picked up a number of awards after its success.
The Digitials - Media & Entertainment - Winner
Broadcast Digital - Best Multiplatform Project - Winner
TV Craft Bafta - Digital Creativity - Finalist